We Need To Talk About Influencer Marketing

There’s a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the

Fancy A Digital Detox? Try Going Scroll Free In September

The introduction of the iPhone in 2007 sparked a revolution in the way we, as humans, communicate online and with one another. Earlier this month, Apple became the world’s first

10 Key Takeaways From Mary Meeker’s Internet Trends Report 2018

Every year, for as long as I can remember, the digital marketing sector has kept an eye out for one statistics report in particular. That report is Mary Meeker’s Internet

Introducing Novel!

Hello and welcome! novel is a newly launched search, social media & digital storytelling agency founded by Simon Heyes, formerly Director of Social at 8 Million Stories (8MS). Simon was

Managing Your Own Brand Online

Social media has changed the way we view the world, and the way the world views us. Instagram has become ‘success theatre’, with friends choreographing themselves, sharing their best selfies

Why Google Should Be Part Of Your Social Media Plan. Again.

Poor old Google. There was so much promise when Google+ was released. First defined as a social network, then later as “a social layer across all of Google’s services”, it

Filter Bubbles: Personalisation Gone Too Far?

I first wrote about filter bubbles back in 2012, shortly after discovering a Ted Talk that was done by Eli Pariser (check out the video here). Around that same time,