OOSC Clothing

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OOSC Clothing

“People keep coming up to us and telling us we’re all over Instagram. That’s thanks to the amazing targeting by novel. Add to the fact they generate us an average 13:1 ROAS and you could say we’re pretty pleased.”

– Aaron McLaughlin – Co-Founder, OOSC Clothing


Project Details

Client: OOSC Clothing

Date: 7th February 2020

Online: oosc-clothing.com

OOSC Clothing wanted to expand their reach and sales to a wider audience, having had great success with SEO. After diversifying their product range to include ski jackets, pants, bibs and sweats, we undertook some audience analysis, and created custom, lookalike and saved audiences based on their customer data, pixel info and mailing list contacts, and created a robust yet flexible strategy for targeting new customers in the UK, Europe, the US and Canada, as well as Australia and New Zealand in the summer months. With sale campaigns, ads in different languages and colourful, head-turning imagery in line with the brand, we consistently smash results.
RESULTS: - Delivered an average of £13 for every £1 spent between September and February 2020 - Helped deliver sales of their new product ranges to every country we targeted, month on month - Recycled audience targeting of custom and lookalike audiences every month to ensure audience freshness

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