Ivy’s Prop hire are a start-up business based near Watford in Hertfordshire. They provide party props for celebratory occasions such as birthday parties, anniversaries and weddings.
Challenge
As a start up business trying to find their feet in a competitive market, Ivy’s Prop hire approached us to help with SEO. After spending hundreds of pounds on Google Ads to drive expensive enquiries, they wanted to tap into a more active searching audience.
Solution
After conducting some keyword research and working round the restrictions of the Wix platform, we delivered a content plan with a specific eye on local searches, as well as core search terms such as ‘party prop hire’. We also optimised their Google Local business listing to ensure traffic and enquiries was driven through all search channels.
Results
Ivy’s Prop Hire has received a 143% increase in non-brand SEO traffic since we started working with them in 2024. This in turn has driven a significant increase in low cost enquiries, allowing them to dial down their PPC spend.
Example rankings: “party prop hire“, “shimmer walls for hire“, “large light up letters for hire hertfordshire”
“As a start up business we didn’t have a huge budget, but novel helped us to find out feet, drive new bookings and increase our cash flow which helped us invest in new props and equipment”
“As a start up business we didn’t have a huge budget, but novel helped us to find out feet, drive new bookings and increase our cash flow which helped us invest in new props and equipment”
– Founder, Ivy’s Prop Hire
