Google Advertising

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Successful Google Advertising campaigns offer amazing returns and brand-building opportunities. It is your quickest route to market to get those bottom line revenues coming in.

But every Search and Shopping campaign needs the correct set up, and careful management. Close attention should be paid to competitor activity, as CPCs can inflate quickly. It takes time, patience and a lot of knowledge to get it right.

Google Search & Shopping


When a potential customer searches for a term or phrase, Google will show the user relevant ads based on the keywords used in the search. Businesses that want their ads to show on the search engine results page bid on keywords that they believe people will use when looking for their products or services.

The great thing about Search ads is you can appear in front of an audience that is shopping with intent. Once they click, it’s then down to your website to convert them.

Google Search ad


For businesses that sell products, setting up a Google Shopping ad will be invaluable for bringing in that all important revenue. A little more expenses than Google Search ads, Shopping ads often provide much better performance, and ROI. We can help set up your Merchant account, your shopping feed and optimising performance.

Google Shopping ad - novel.

Google has a 98% search engine market share in UK, and as such, it should take the majority of your focus and budget. That said, many brands have seen good results using Bing and Yahoo! (especially on DuckDuckGo, a much smaller, privacy focused search engine).


If you’re just starting out with Google advertising, then we can help run through the account set ups and tracking basics to get you up and running. If you’ve been running PPC campaigns for a while, you’ll probably fit into one of the following work streams:


Get more out of your current approach to PPC.


We’ll try to reduce your costs through better CPC management and deploy some new tactics and ideas to drive more sales and revenue.


You need to stand out from the crowd, and do something different – that could be adding Seller Ratings or trying a Showcase ad. You need to improve conversion rates, and differentiate yourself better.



The full works, with account management, optimisation and reporting, all wrapped up into a lovely retainer.


We can help with an audit of your PPC accounts to help troubleshoot performance, through to advice on innovations such as Showcase ads.


There are certain criteria needed in order to set up a merchant account and associated shopping ads. We’ve done the process a few times for various clients, so happy to help you out.


Having issues with your conversion data or goal tracking? Need help with offline tracking? Give us a shout.


SEO. That's novel.

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