DIGITAL MARKETING, STORYTELLING & ADVERTISING

That's novel.

Every business requires digital marketing, whether you are just starting out, an SME or a global brand. Every business is at a different stage of their digital journey.

We help clients of all sizes achieve their goals, solve their problems and help push their business up another rung on the digital ladder. Most of the time we do this by helping brands humanise themselves online. We’re in an age of authenticity and transparency, where people interact with people, and want a value add from brands.

Whether you want to increase revenues through Google Shopping, undertake in-house training, generate more low cost traffic through SEO, or craft a digital storytelling strategy and humanise your brand online, we have a direct, accountable, layman approach. 

That's novel - Digital Marketing

“If you are not willing to risk the usual, you will have to settle for the ordinary.”
– Jim Rohn

SERVICES

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

JEFF BEZOS

Quite often we find businesses have too many chiefs and not enough Indians, and sometimes too many Indians but not enough chiefs. Tactics are different to a strategy. Ensure all your channels are working as hard as possible. Find out more > DIGITAL STRATEGY.

Google only loves you when everyone else loves you first.

Wendy Piersall

We’ve been implementing SEO strategies since 2004. In that time Google has made more algorithm changes than we’ve had hot dinners, but we still manage to ensure our clients come out on top. From SEO consultancy through to retained services, find out more > SEO.

92% agree there is a real opportunity for brands to make ads feel more like a story or a game that the audience would naturally choose to engage with.

latd.com

Whilst Digital Storytelling has become a buzzword in the marketing industry, very few have actually implemented a strategy correctly, let alone successfully. People interact with people. Our approach puts people at the heart of your story. Find out more > DIGITAL STORYTELLING.

The way to get started is to quit talking and begin doing.

Walt Disney

Google Adwords (Search and Shopping) are the quickest routes to market for any e-commerce business. But it’s a competitive market out there. Set up your tracking and analytics correctly, optimise accordingly, and you’ll be on the road to success. Find out more > GOOGLE ADVERTISING.

An investment in knowledge pays the best interest.

Benjamin Franklin

Sometimes the best option for many businesses is to train their staff. We can help impart over 14 years of digital marketing knowledge to help your grow and succeed. Find out more > IN-HOUSE TRAINING.

“The difference between an audience and a community is which direction the chairs are pointing.”

Chris Brogan

Social media is the number one online activity, globally. Your brand is live to your audience, 24/7. Whether you need help crafting social content, tips for improving engagement, help running Facebook ads, or if you want to stress test your social media team with a simulation, find out more >> SOCIAL MEDIA.

Why Choose Us?

We're experienced

We’ve managed some pretty hefty digital marketing campaigns. And we’ve been doing it – successfully – for the past 14 years. Some call us old. We like to call it experienced.

We don't stand still

If we implement a digital strategy for you today, that same strategy will be out of date in 12 months time. Technology and online consumption habits evolve rapidly, which means we have to be proactive in order to keep our clients ahead of the game.

We're pragmatic

Every business has constraints, whether they are technological, financial, resource, time or budget based. We’ve worked with brands big and small, on projects big and small. We won’t mess around – we’ll tell you what’s possible, and then roll up our sleeves and get on with it.

If we can help create a future where no one in the UK loses their life to meningitis, and everyone affected gets the support they need to rebuild their lives, then we would be incredibly proud. Until then, 3% of all client fees payable to novel. will be donated to Meningitis Now.

Novel supports Meningitis Now