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In-House Training

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Sometimes the best approach to a digital project or strategy is to train you, the client, directly.

That way our years of knowledge and experience will be transferred to your in-house team, for you to use and deploy as you see fit.

Our in-house training sessions are designed to be bitesize and light-hearted. Our core sessions are crafted perfectly into 5-hour sessions, and we can help you with different aspects of SEO, Google Advertising, Copywriting, Storytelling and more.

We know a thing or two about training too. We’ve taught journalists to write for SEO (though they would never admit it), and we’ve spoken at various conferences and events on different digital marketing topics. We keep being asked back too, which means we must be doing a good job.

As well as the training sessions below, we can also put together a bespoke training session on the digital topic of your choice, whether it’s one hour on Google Analytics, or two hours on transmedia storytelling. Simply get in touch, and let’s have a chat to see if we can help.


DIGITAL TRAINING WE CAN PROVIDE

SEO IN 5 HOURS

With SEO there are many different elements to consider, including technical, keyword selection, on-page SEO, internal linking, external linking and more. We think you can learn the ropes in 5 hours.

GOOGLE SHOPPING IN 5 HOURS

The shopping ads at the top of Google are by far the best converting kind of ads, if you sell products. We can walk you through setting up a Google Merchant Centre account, the details needed for a product feed, and optimisation tips for success.

CONTENT PLANNING IN 5 HOURS

Creating authentic, meaningful content is one of the most difficult jobs in digital marketing. It requires constant creativity, whilst keeping one eye on your brand guidelines. We can help with tools, tips and more.

SOCIAL MEDIA SIMULATION

Social media works most successfully when everyone is your business understands the value and purpose. Find out more about our social simulation training sessions, where we road test your content creativity, content planning and customer service.


LOOKING FOR SOMETHING DIFFERENT?

Whilst we like to think we know a lot about digital marketing, there are some areas that we simply don’t have enough knowledge of in order to train you correctly and properly. As such, we recommend the following businesses!

Decoded

Decoded are an awesome team of professional trainers. The internet is built on code. All their training sessions walk businesses through different types of code, and their sessions can include learning to code in a day, chatbots, hacking and more. > VISIT DECODED.

Google Digital Academy

The Google Digital Academy provides training sessions on a variety of topics, including Analytics and Adwords. In fact you can become Adwords certified yourself through their course! > VISIT ACADEMY FOR ANALYTICS // VISIT ACADEMY FOR ADS.

Google Digital Academy

Google’s Digital Garage is a set of free training courses, designed to teach you the basics of the internet, from how a website works, through to email set up. Perfect for complete novices. >> VISIT DIGITAL GARAGE.

DIGITAL IN-HOUSE TRAINING

SEO. That's novel.

If we can help create a future where no one in the UK loses their life to meningitis, and everyone affected gets the support they need to rebuild their lives, then we would be incredibly proud. Until then, 3% of all client fees payable to novel. will be donated to Meningitis Now.

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