Digital and brand storytelling has been a key focus in the marketing industry for the last few years. Even so, it is still fascinating to watch brands start and fail when it comes to digital storytelling.
For many brands, digital storytelling requires a complete overhaul of their digital thinking. Stories have been told by people since the stone age. The best stories are still told by people, to people. Whether that is face to face, WhatsApp message or through video content on social media.
Every brand has a story. Every story starts with a person. The more salience, authenticity, emotion and natural communication a brand shows, the more likely people are to follow your story, understand it, and interact with your brand.
Digital storytelling isn’t a stand alone service, per se. It should weave through all your online communications and digital marketing on a daily basis.
We can help put in place the right foundations for success, help set your digital storytelling strategy and put in place the building blocks to help make your business become more human and personal online.
STORYTELLING ELEMENTS TO CONSIDER
People interact with people. Stories are told by people. Think about advocates for your brand, from internal employees to influencers. Then consider how they can help tell your brand stories.
Interactive stories are the best kind of stories. When crafting content for your story, think of ways the audience can interact with the content in some way. Maybe an interactive map, or a poll. The more interactive the content is, the more engaged the audience will be.
Brand stories need to go deeper into the background of the company, its products and services. People get bored with the same old ‘About Us’ content. Immersion is about veering off the beaten path and using different ways for the reader to learn new bits of information about the stories and its characters.
Your stories needs to be told in video form. In image form. In audio form. Key messages and soundbites need to be delivered across all your digital channels, as well as in-store and offline, where relevant. A good story is one that is retold many times, by many different people.
Also check out our 7 best examples of digital storytelling post.
