Setting a Digital Strategy for your business is one of the most important activities to undertake, and ensure all stakeholders are pulling in the same direction in order to make it a success, especially in a world where digital disruption is taking over.

Your Digital Strategy should be your brand bible – it should guide everything your do online, and connect your digital channels and content to drive towards your KPIs.

Your strategy should consider mobile usage. It should consider the different audiences you are trying to target. It should consider privacy & GDPR. It should consider the best content formats to reach those audiences. It should consider tone of voice and key messages. But most importantly, the digital strategy requires buy-in from all the stakeholders in your business. If everyone understands what the strategy is, what it hopes to achieve, and the tactics to help the strategy flourish, then you will be on the path to success.

A digital strategy also requires the right business framework to operate successfully and be implemented for maximum impact. Is your business set up with a ‘digital first’ mindset? Are the correct people in place, in the right team structure to drive the strategy forward?

WORK PROCESS

If you’re starting from scratch with your Digital Strategy then we can help put the correct framework and building blocks in place for you to achieve success. If you’ve already got a Digital Strategy, with KPI’s and objectives, then you’ll probably fit into one of the following work processes: