Social Media

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Ever since the introduction of the iPhone in 2007, audiences have become more digitally savvy, more connected, and bombarded with more content than you can shake a stick at.

In order to cut through that content noise, we believe brands need to evoke emotion. They need to be human in order to connect with consumers, and create and share content that your audience is interested in. People interact with people, after all.

Audiences quickly become bored, so our approach is one that combines the nuts and bolts of social media with digital storytelling – authentic content that combines creative writing with great imagery.

We can provide social media support from setting up profiles, and ad hoc consultancy, through to compelling, high-impact digital storytelling.



We can help with social media monitoring techniques and tools, in-house training and support, support on reporting and analytics, advise on crisis management and help devise an overall KPI-driven social media strategy.


Managing social media platforms such as Twitter, Instagram, YouTube and Facebook is a 24-hour job. We can help support your in-house team by creating content schedules for pushing messages out, and also help with tone of voice for soft selling and customer service.


Want to know how you’re performing against competitors? Want to know how you can improve your reach and engagement? Let us conduct a social media audit of your activities and performance, and we’ll help put you back on the straight and narrow.


Want to reach more of your target audience? Creating Facebook ads can help boost your brand awareness, and to get your products and services in front of more people’s eyeballs. We can help set up, create and measure the success of your social ads.


SEO. That's novel.

If we can help create a future where no one in the UK loses their life to meningitis, and everyone affected gets the support they need to rebuild their lives, then we would be incredibly proud. Until then, 3% of all client fees payable to novel. will be donated to Meningitis Now.

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