Universal Analytics Deletion: What Data Should You Download?

The inevitable is now upon us. Google Universal Analytics was such a great analytics tool. Anyone could use it to get data and insights about website visitors – where they

Setting Up E-Commerce Tracking For GA4 On WordPress

Google Analytics (Universal Analytics) as we know it will cease sending data on 1st July 2023. That means everyone who uses Google Analytics, will need to move to Google Analytics

Cross Linking Products As Variants In Shopify

Another day, another Shopify conundrum 🙂 The condundrum this time around was that I wanted to automatically cross link different colours of the same product. But, because those products have

How To Add Multiple Product Reviews On One Page In Shopify

If you’re looking to add multiple product reviews on one page within Shopify, then read on below! This solution was originally found on Freak Design, but I’ve added some extra

How To Set Up Partial Refund Reports In WooCommerce

If you are an online retailer that uses WooCommerce, you may have come across an issue that causes all manner of problems for sales, refund and tax reporting purposes. That

Tackling Social Media Racism & Hate Speech

As a global community we’ve got quite a few social issues we need to resolve, in particular hate speech and racism. The majority of people would agree that since its

Apple iOS 14 Privacy Update – What Does It Mean for Facebook & Instagram Advertising?

If you’ve logged into Facebook Business Manager recently, you may have noticed a couple of notifications. One talks about the change in attribution settings across your Ad Manager (farewell 28-day

8 Digital Marketing Trends For 2021

I doubt anyone could have predicted how 2020 would unfold. After a strong start, many bricks and mortar businesses ground to a halt, and will be feeling the effects well

novel Shortlisted For A Global Search Award

OOSC Clothing have had a pretty significant couple of years. After doubling their revenues year on year for the past two seasons, as well as surviving the coronavirus pandemic despite

Troubleshooting Non-Indexable URLs In Screaming Frog

Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming