The inevitable is now upon us. Google Universal Analytics was such a great analytics tool. Anyone could use it to get data and insights about website visitors – where they [...]

Google Analytics (Universal Analytics) as we know it will cease sending data on 1st July 2023. That means everyone who uses Google Analytics, will need to move to Google Analytics [...]

Another day, another Shopify conundrum 🙂 The condundrum this time around was that I wanted to automatically cross link different colours of the same product. But, because those products have [...]

If you're looking to add multiple product reviews on one page within Shopify, then read on below! This solution was originally found on Freak Design, but I've added some extra [...]

If you are an online retailer that uses WooCommerce, you may have come across an issue that causes all manner of problems for sales, refund and tax reporting purposes. That [...]

As a global community we've got quite a few social issues we need to resolve, in particular hate speech and racism. The majority of people would agree that since its [...]

If you've logged into Facebook Business Manager recently, you may have noticed a couple of notifications. One talks about the change in attribution settings across your Ad Manager (farewell 28-day [...]

I doubt anyone could have predicted how 2020 would unfold. After a strong start, many bricks and mortar businesses ground to a halt, and will be feeling the effects well [...]

OOSC Clothing have had a pretty significant couple of years. After doubling their revenues year on year for the past two seasons, as well as surviving the coronavirus pandemic despite [...]

Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming [...]

With the coronavirus escalating, we're living in unprecedented times. Whilst tough periods lie ahead, we must now heed the advice from our authorities, protect the vulnerable, reach out to those [...]

It's been a talking point in the SEO industry for years. It is one of the most common ways for bloggers to make an income through sponsored content and guest [...]

Award season is upon us again! And we're chuffed to announce that we've been shortlisted for a 2019 UK Search Award. It is the second consecutive year we've been shortlisted [...]

Well, didn't 12 months go quickly! We've had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding [...]

From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I'm in favour of Instagram removing the Like count from posts. A few months [...]

Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans [...]

Digital Storytelling has been a marketing buzzword for the last 5 years or so. Despite it hitting the mainstream marketing magazines and boardroom tables, it is still rare that we [...]

In an omni-connected age, how do you hold someone's attention online long enough to hook them into your content? By being human, authentic, interactive and telling them a story. Cross-posted [...]

I've always been a fan of Black Mirror. Every episode has appealed to my futuristic techie self, as I think it truly gives us a glimpse into what the tech [...]

One of the most powerful ways to tell a story online and convey your messages is through video. Video production and consumption are booming, with over 50% of YouTube and [...]

The total value of UK retail sales in 2017 was £366 Billion. A huge figure. Internet sales made up 16% of that figure in 2017, and e-commerce sales are forecast [...]

Fantastic news last week as we found out novel has been shortlisted by judges for the award of Best Low Budget Campaign at the UK Search Awards 2018, in recognition [...]

There's a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the [...]

The introduction of the iPhone in 2007 sparked a revolution in the way we, as humans, communicate online and with one another. Earlier this month, Apple became the world's first [...]

Every year, for as long as I can remember, the digital marketing sector has kept an eye out for one statistics report in particular. That report is Mary Meeker's Internet [...]

Hello and welcome! novel is a newly launched search, social media & digital storytelling agency founded by Simon Heyes, formerly Director of Social at 8 Million Stories (8MS). Simon was [...]

Social media has changed the way we view the world, and the way the world views us. Instagram has become 'success theatre', with friends choreographing themselves, sharing their best selfies [...]

Poor old Google. There was so much promise when Google+ was released. First defined as a social network, then later as "a social layer across all of Google's services", it [...]

I first wrote about filter bubbles back in 2012, shortly after discovering a Ted Talk that was done by Eli Pariser (check out the video here). Around that same time, [...]