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Tackling Social Media Racism & Hate Speech

As a global community we’ve got quite a few social issues we need to resolve, in particular hate speech and racism. The majority of people would agree that since its

Apple iOS 14 Privacy Update – What Does It Mean for Facebook & Instagram Advertising?

If you’ve logged into Facebook Business Manager recently, you may have noticed a couple of notifications. One talks about the change in attribution settings across your Ad Manager (farewell 28-day

8 Digital Marketing Trends For 2021

I doubt anyone could have predicted how 2020 would unfold. After a strong start, many bricks and mortar businesses ground to a halt, and will be feeling the effects well

novel Shortlisted For A Global Search Award

OOSC Clothing have had a pretty significant couple of years. After doubling their revenues year on year for the past two seasons, as well as surviving the coronavirus pandemic despite

Troubleshooting Non-Indexable URLs In Screaming Frog

Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming

Coronavirus: Impact On Digital Marketing?

With the coronavirus escalating, we’re living in unprecedented times. Whilst tough periods lie ahead, we must now heed the advice from our authorities, protect the vulnerable, reach out to those

Does The New Google Sponsored Link Attribute Spell The End For NoFollow?

It’s been a talking point in the SEO industry for years. It is one of the most common ways for bloggers to make an income through sponsored content and guest

novel Shortlisted For A UK Search Award For The Second Year Running

Award season is upon us again! And we’re chuffed to announce that we’ve been shortlisted for a 2019 UK Search Award. It is the second consecutive year we’ve been shortlisted

Celebrating Our First Year!

Well, didn’t 12 months go quickly! We’ve had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding

Instagram Removing Like Count – A Positive Step Forward

From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I’m in favour of Instagram removing the Like count from posts. A few months