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Uk Agency Awards 2024 - SEO Campaign, Finalist
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  • About Us
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Blog

Blog

BlogSimon Heyes2024-05-08T11:32:49+01:00
  • Universal Analytics Deletion: What Data Should You Download?

    • Google Analytics - What Data Should You Download Before The Account Is Deleted?

    The inevitable is now upon us. Google Universal Analytics was such a great analytics tool. Anyone could use it to get data and insights about website visitors – where they [...]

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  • Setting Up E-Commerce Tracking For GA4 On WordPress

    • GA4 E-commerce tracking with Wordpress and WooCommerce

    Google Analytics (Universal Analytics) as we know it will cease sending data on 1st July 2023. That means everyone who uses Google Analytics, will need to move to Google Analytics [...]

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  • Cross Linking Products As Variants In Shopify

    • Cross Link Individual Products In Shopify

    Another day, another Shopify conundrum 🙂 The condundrum this time around was that I wanted to automatically cross link different colours of the same product. But, because those products have [...]

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  • How To Add Multiple Product Reviews On One Page In Shopify

    • Get Multiple Shopify Product Reviews On One Page

    If you're looking to add multiple product reviews on one page within Shopify, then read on below! This solution was originally found on Freak Design, but I've added some extra [...]

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  • How To Set Up Partial Refund Reports In WooCommerce

    • Set Up A Partial Refund Report WooCommerce

    If you are an online retailer that uses WooCommerce, you may have come across an issue that causes all manner of problems for sales, refund and tax reporting purposes. That [...]

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  • Tackling Social Media Racism & Hate Speech

    • Social Media ID to tackle racism?

    As a global community we've got quite a few social issues we need to resolve, in particular hate speech and racism. The majority of people would agree that since its [...]

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  • Apple iOS 14 Privacy Update – What Does It Mean for Facebook & Instagram Advertising?

    • iOS 14 - Apple Privacy Update, Effect On Advertising

    If you've logged into Facebook Business Manager recently, you may have noticed a couple of notifications. One talks about the change in attribution settings across your Ad Manager (farewell 28-day [...]

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  • 8 Digital Marketing Trends For 2021

    • UK Digital Marketing Trends For 2021

    I doubt anyone could have predicted how 2020 would unfold. After a strong start, many bricks and mortar businesses ground to a halt, and will be feeling the effects well [...]

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  • novel Shortlisted For A Global Search Award

    • Global Search Awards Finalists - SEO

    OOSC Clothing have had a pretty significant couple of years. After doubling their revenues year on year for the past two seasons, as well as surviving the coronavirus pandemic despite [...]

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  • Troubleshooting Non-Indexable URLs In Screaming Frog

    • Troubleshooting Non Indexable URLs

    Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming [...]

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  • Coronavirus: Impact On Digital Marketing?

    • Coronavirus & Digital Marketing Impact

    With the coronavirus escalating, we're living in unprecedented times. Whilst tough periods lie ahead, we must now heed the advice from our authorities, protect the vulnerable, reach out to those [...]

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  • Does The New Google Sponsored Link Attribute Spell The End For NoFollow?

    • Google - Sponsored Link Attribute, Nofollow

    It's been a talking point in the SEO industry for years. It is one of the most common ways for bloggers to make an income through sponsored content and guest [...]

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  • novel Shortlisted For A UK Search Award For The Second Year Running

    • novel shortlisted for UK Search Award - SEO Campaign

    Award season is upon us again! And we're chuffed to announce that we've been shortlisted for a 2019 UK Search Award. It is the second consecutive year we've been shortlisted [...]

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  • Celebrating Our First Year!

    • Simon Heyes, founder of novel - Digital Marketing Agency

    Well, didn't 12 months go quickly! We've had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding [...]

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  • Instagram Removing Like Count – A Positive Step Forward

    • Instagram Removing the Like Count - novel.

    From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I'm in favour of Instagram removing the Like count from posts. A few months [...]

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  • As Lush UK Ditches Instagram & Social Media, Will Other Brands Follow?

    • Lush Cosmetics Close UK Instagram, Twitter, Facebook Social Media Accounts

    Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans [...]

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  • 7 Of The Best Examples Of Digital Storytelling

    • Best Examples Of Digital Stoytelling - novel.

    Digital Storytelling has been a marketing buzzword for the last 5 years or so. Despite it hitting the mainstream marketing magazines and boardroom tables, it is still rare that we [...]

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  • Is Your Brand Geared Up To Tell Stories?

    In an omni-connected age, how do you hold someone's attention online long enough to hook them into your content? By being human, authentic, interactive and telling them a story. Cross-posted [...]

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  • Bandersnatch: Digital Storytelling At It’s Finest

    • Bandersnatch - Interactive Storytelling from Netflix

    I've always been a fan of Black Mirror. Every episode has appealed to my futuristic techie self, as I think it truly gives us a glimpse into what the tech [...]

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  • The Ultimate Guide To YouTube SEO

    • Ultimate YouTube Video SEO Guide - novel.

    One of the most powerful ways to tell a story online and convey your messages is through video. Video production and consumption are booming, with over 50% of YouTube and [...]

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  • 8 E-Commerce Tactics To Boost Retail Sales In 2019

    • E-commerce Retail Tips & Tactics For 2019 - novel.

    The total value of UK retail sales in 2017 was £366 Billion. A huge figure. Internet sales made up 16% of that figure in 2017, and e-commerce sales are forecast [...]

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  • novel Shortlisted For UK Search Award

    • Shortlisted for Best Low Budget Campaign - UK Search Awards - novel, OOSC

    Fantastic news last week as we found out novel has been shortlisted by judges for the award of Best Low Budget Campaign at the UK Search Awards 2018, in recognition [...]

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  • We Need To Talk About Influencer Marketing

    • Influencer Marketing: Solutions & Problems - novel.

    There's a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the [...]

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  • Fancy A Digital Detox? Try Going Scroll Free In September

    • Scroll Free September - supported by novel.

    The introduction of the iPhone in 2007 sparked a revolution in the way we, as humans, communicate online and with one another. Earlier this month, Apple became the world's first [...]

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  • 10 Key Takeaways From Mary Meeker’s Internet Trends Report 2018

    • Mary Meeker Internet Trends Report - Key Takeaways 2018

    Every year, for as long as I can remember, the digital marketing sector has kept an eye out for one statistics report in particular. That report is Mary Meeker's Internet [...]

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  • Introducing Novel!

    • novel - Digital marketing agency

    Hello and welcome! novel is a newly launched search, social media & digital storytelling agency founded by Simon Heyes, formerly Director of Social at 8 Million Stories (8MS). Simon was [...]

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  • Managing Your Own Brand Online

    • Managing Your Own Brand Online - novel.

    Social media has changed the way we view the world, and the way the world views us. Instagram has become 'success theatre', with friends choreographing themselves, sharing their best selfies [...]

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  • Why Google Should Be Part Of Your Social Media Plan. Again.

    Poor old Google. There was so much promise when Google+ was released. First defined as a social network, then later as "a social layer across all of Google's services", it [...]

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  • Filter Bubbles: Personalisation Gone Too Far?

    • Personalised, online filter bubbles

    I first wrote about filter bubbles back in 2012, shortly after discovering a Ted Talk that was done by Eli Pariser (check out the video here). Around that same time, [...]

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