novel Shortlisted For A Global Search Award

OOSC Clothing have had a pretty significant couple of years. After doubling their revenues year on year for the past two seasons, as well as surviving the coronavirus pandemic despite the European ski season being cut short, they have big plans for 2021/22.

We’re in the driving seat for that journey, having rebuilt their current site back in 2018 and running SEO, Facebook and Instagram ads and email marketing for them.

OOSC have now sold their retro-styled, recycled, sustainable ski wear to over 65 countries around the world, including far flung places such as Costa Rica and Peru, and with a big push to create local language content at the start of last season, it was a last minute decision for us to enter for the Global Search Awards.

Safe to say we’re over the moon to announce that we’ve been shortlisted for a 2020 Global Search Award for our work over the 2019/20 ski season.

It is the third consecutive year we’ve been shortlisted for a search award for our SEO work for OOSC Clothing, which is both incredibly humbling and just reward for some incredible growth, year after year.

This was helped by the introduction of local language content, targeting key markets such as Germany, China and the USA, which has resulted in top search rankings in those markets, giving OOSC a much bigger global footprint.

OOSC Global Search Rankings - Germany, China

This, along with many other strands of work, helping to drive an uplift in SEO revenue by an incredible 91% and a conversion rate improvement of 40%. The final SEO ROI is above 2000%.  Not bad going for a business that operates between September to April each year.

novel has been shortlisted by judges for the award of Best Low Budget Campaign at the Global Search Awards 2020.

Being shortlisted once again in such a competitive category, alongside SEO agency heavyweights in the USA, UK and Europe is acknowledgment of novel’s ability to help brands continue to grow their revenues through organic search, and ensure SME’s compete with the big boys on Google.

You can find out more about our work with OOSC Clothing here, and you can check out their site at

After what has been a rocky, uncertain year for many brands, it could end on a high for us and the OOSC Clothing boys. The winners of the Global Search Awards will be announced at an awards ceremony in New York on Thursday 10th September 2020.

Always the bridesmaid and never the bride for the past two years. Will this year finally be the one for us?! Fingers crossed!

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