Introducing Novel!

Hello and welcome! novel is a newly launched search, social media & digital storytelling agency founded by Simon Heyes, formerly Director of Social at 8 Million Stories (8MS).

Simon Heyes - founder, novel.

Simon was the original bigmouthmedia Business Development Manager way back in 2004, and moved through the ranks to become Head Of International Media, which involved overseeing business development and best practice operations, globally, for the now Publicis owned agency, Digitas. After almost ten years there, Simon decided it was time for a change, and started 8MS with some of the other original bigmouths. Whilst 8MS was a fun journey, Simon wanted to progress down the brand storytelling route, and so decided to take the leap to start his own business, which is how novel was born.

The ethos for novel is pretty simple; we take a pragmatic approach to our clients’ objectives and create strategies that help take their digital performance to the next level. We do this by helping them become more ‘human’, and thus more authentic online.

To break that down a bit…

The objectives for our client projects vary; it could be a content plan to help improve SEO performance, media coverage to increase links, content planning for social media, in-house training on analytics and Google Ads, or anything else in between. To put our own spin on how we do those things, we aim to be innovative in our approach and look for angles and ideas that ‘move the needle’ when it comes to digital performance, with the aim of our clients saying ‘how novel’ when we present plans to them 🙂

In this day and age, we believe transparency is key. People want to interact with people, so the more human a brand can appear online, the more engaged their audience will be. That begins with the current employees of our clients, and could ripple through to brand advocates, such as influencers. It’s not an approach that suits everyone, but we’re big believers that the more social a business can be, the more successful their online marketing strategy will be.

We’re nicely building our client base, so if you feel like we’re a good fit for what you’re trying to achieve, feel free to get in touch!

Aside from all the digital spiel, what else have we learnt a long the way? We’ve learnt the little things matter. Client relationships matter. Details matter. Work doesn’t have to be dull, boring and monotonous day in, day out. If we bring a little bit of joy and a lot of success to our clients, we’ll be incredibly proud.

Oh, and one last important thing – we’ll be giving 3% of all the fees we earn to Meningitis Now, a charity very close to our heart.

There you have it, that’s the lowdown on novel! Thanks for reading, and if you’re interested in finding out more then please say hi!



That’s novel.

…or drop by for a coffee or beer and say hello to our Springer Spaniel!

A summary of our services…

Search engine optimisation (SEO)
Google ads and management
Digital storytelling planning and strategy
Social media audits, simulation, campaigns and management
In-house Training
Digital marketing consultancy

One Comment

  1. Celebrating Our First Year! – novel. 10th September 2019 at 12:10 pm - Reply

    […] rewind to August 2018, where in our announcement post we said we aimed take a pragmatic approach to our clients’ objectives, and create strategies […]

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