“The outdoor clothing market is incredibly competitive. We don’t have the big budgets of Amazon or the big outdoor retailers, but novel have helped us make a dent in their market share. We’re consistently hitting an ROI of 6:1 month on month, and the work they’ve done to improve our conversion rate is second to none.”
– Andy Inkley, Managing Director, Complete Outdoors
Project Details
The Complete Outdoors are one of the largest independent stockists of outdoor clothing brands in the South East. From The North Face to Paramo, Vango to Berghaus, they continually compete against the big outdoor retailers and get great returns with modest budgets. As well as PPC and Google Shopping ads, we also work with them on SEO, blog writing and social media.
RESULTS: - Delivered an increase in conversion rate, month on month, from 1% in April 2018 to 5% in April 2019.
Helped deliver an average of 6:1 ROI, month on month.