OOSC Clothing are one of the UK’s fastest growing snow sports brands. Having started off in 2017 focusing on retro-styled, all-in-one ski suits, they have grown from strength to strength, and are now one of the global pioneers when it comes to sustainable ski, swim and gym clothing.
Challenge
novel began working with the OOSC team back in 2018, helping to build them a new site using WordPress and WooCommerce. As the sales grew, they wanted to accelerate their growth, and we managed the migration to Shopify, as well as connecting APIs to their fulfilment houses in the UK, the Netherlands, Australia and the USA, as well as other third-party software. The challenge was to maintain their SEO performance, and drive new rankings across the UK, Europe and further afield.
Solution
As well as optimising page speed and creating a keyword map for international language targeting of ‘ski wear’, ‘ski suits’ and ‘sustainable ski clothing’, we executed a content plan to drive relevant, converting traffic to each of the sites, whilst maintaining their excellent current rankings, working in synergy with their PR and social teams to improve domain authority.
Results
Between 1st August – 30th April (2022 to 2023), OOSC saw a 21% increase in SEO traffic, and fresh rankings on their local sites for non-English language content, such as ‘skianzug’ (Germany), ‘skipak’ (Holland), and ‘combinaison de ski’ (France).
“What can we say….they smashed our targets at the start, and gave us a brilliant platform for growth, that allowed us to invest in the team internally, and scale to heights we would never have dreamt of at the start of our journey”
“What can we say….they smashed our targets at the start, and gave us a brilliant platform for growth, that allowed us to invest in the team internally, and scale to heights we would never have dreamt of at the start of our journey”
– Co-Founder, OOSC Clothing
