Blog
Celebrating Our First Year!
Well, didn’t 12 months go quickly! We’ve had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding
Instagram Removing Like Count – A Positive Step Forward
From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I’m in favour of Instagram removing the Like count from posts. A few months
As Lush UK Ditches Instagram & Social Media, Will Other Brands Follow?
Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans
7 Of The Best Examples Of Digital Storytelling
Digital Storytelling has been a marketing buzzword for the last 5 years or so. Despite it hitting the mainstream marketing magazines and boardroom tables, it is still rare that we
Is Your Brand Geared Up To Tell Stories?
In an omni-connected age, how do you hold someone’s attention online long enough to hook them into your content? By being human, authentic, interactive and telling them a story. Cross-posted
Bandersnatch: Digital Storytelling At It’s Finest
I’ve always been a fan of Black Mirror. Every episode has appealed to my futuristic techie self, as I think it truly gives us a glimpse into what the tech
The Ultimate Guide To YouTube SEO
One of the most powerful ways to tell a story online and convey your messages is through video. Video production and consumption are booming, with over 50% of YouTube and
8 E-Commerce Tactics To Boost Retail Sales In 2019
The total value of UK retail sales in 2017 was £366 Billion. A huge figure. Internet sales made up 16% of that figure in 2017, and e-commerce sales are forecast
novel Shortlisted For UK Search Award
Fantastic news last week as we found out novel has been shortlisted by judges for the award of Best Low Budget Campaign at the UK Search Awards 2018, in recognition
We Need To Talk About Influencer Marketing
There’s a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the