Blog
The Ultimate Guide To YouTube SEO
One of the most powerful ways to tell a story online and convey your messages is through video. Video production and consumption are booming, with over 50% of YouTube and
8 E-Commerce Tactics To Boost Retail Sales In 2019
The total value of UK retail sales in 2017 was £366 Billion. A huge figure. Internet sales made up 16% of that figure in 2017, and e-commerce sales are forecast
novel Shortlisted For UK Search Award
Fantastic news last week as we found out novel has been shortlisted by judges for the award of Best Low Budget Campaign at the UK Search Awards 2018, in recognition
We Need To Talk About Influencer Marketing
There’s a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the
Fancy A Digital Detox? Try Going Scroll Free In September
The introduction of the iPhone in 2007 sparked a revolution in the way we, as humans, communicate online and with one another. Earlier this month, Apple became the world’s first
10 Key Takeaways From Mary Meeker’s Internet Trends Report 2018
Every year, for as long as I can remember, the digital marketing sector has kept an eye out for one statistics report in particular. That report is Mary Meeker’s Internet
Introducing Novel!
Hello and welcome! novel is a newly launched search, social media & digital storytelling agency founded by Simon Heyes, formerly Director of Social at 8 Million Stories (8MS). Simon was
Managing Your Own Brand Online
Social media has changed the way we view the world, and the way the world views us. Instagram has become ‘success theatre’, with friends choreographing themselves, sharing their best selfies
Why Google Should Be Part Of Your Social Media Plan. Again.
Poor old Google. There was so much promise when Google+ was released. First defined as a social network, then later as “a social layer across all of Google’s services”, it
Filter Bubbles: Personalisation Gone Too Far?
I first wrote about filter bubbles back in 2012, shortly after discovering a Ted Talk that was done by Eli Pariser (check out the video here). Around that same time,