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Apple iOS 14 Privacy Update – What Does It Mean for Facebook & Instagram Advertising?

If you’ve logged into Facebook Business Manager recently, you may have noticed a couple of notifications. One talks about the change in attribution settings across your Ad Manager (farewell 28-day

8 Digital Marketing Trends For 2021

I doubt anyone could have predicted how 2020 would unfold. After a strong start, many bricks and mortar businesses ground to a halt, and will be feeling the effects well

Troubleshooting Non-Indexable URLs In Screaming Frog

Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming

Coronavirus: Impact On Digital Marketing?

With the coronavirus escalating, we’re living in unprecedented times. Whilst tough periods lie ahead, we must now heed the advice from our authorities, protect the vulnerable, reach out to those

Does The New Google Sponsored Link Attribute Spell The End For NoFollow?

It’s been a talking point in the SEO industry for years. It is one of the most common ways for bloggers to make an income through sponsored content and guest

Celebrating Our First Year!

Well, didn’t 12 months go quickly! We’ve had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding

Instagram Removing Like Count – A Positive Step Forward

From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I’m in favour of Instagram removing the Like count from posts. A few months

As Lush UK Ditches Instagram & Social Media, Will Other Brands Follow?

Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans

7 Of The Best Examples Of Digital Storytelling

Digital Storytelling has been a marketing buzzword for the last 5 years or so. Despite it hitting the mainstream marketing magazines and boardroom tables, it is still rare that we

Is Your Brand Geared Up To Tell Stories?

In an omni-connected age, how do you hold someone’s attention online long enough to hook them into your content? By being human, authentic, interactive and telling them a story. Cross-posted