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Troubleshooting Non-Indexable URLs In Screaming Frog

Recently I came across an issue which took me a while to find an answer to. I was doing a site migration (same domain, new URLs) and ran a Screaming

Coronavirus: Impact On Digital Marketing?

With the coronavirus escalating, we’re living in unprecedented times. Whilst tough periods lie ahead, we must now heed the advice from our authorities, protect the vulnerable, reach out to those

Does The New Google Sponsored Link Attribute Spell The End For NoFollow?

It’s been a talking point in the SEO industry for years. It is one of the most common ways for bloggers to make an income through sponsored content and guest

Celebrating Our First Year!

Well, didn’t 12 months go quickly! We’ve had a brilliant first year at novel, getting our teeth into some really exciting projects, building our client list and producing some outstanding

Instagram Removing Like Count – A Positive Step Forward

From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I’m in favour of Instagram removing the Like count from posts. A few months

As Lush UK Ditches Instagram & Social Media, Will Other Brands Follow?

Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans

7 Of The Best Examples Of Digital Storytelling

Digital Storytelling has been a marketing buzzword for the last 5 years or so. Despite it hitting the mainstream marketing magazines and boardroom tables, it is still rare that we

Is Your Brand Geared Up To Tell Stories?

In an omni-connected age, how do you hold someone’s attention online long enough to hook them into your content? By being human, authentic, interactive and telling them a story. Cross-posted

Bandersnatch: Digital Storytelling At It’s Finest

I’ve always been a fan of Black Mirror. Every episode has appealed to my futuristic techie self, as I think it truly gives us a glimpse into what the tech

The Ultimate Guide To YouTube SEO

One of the most powerful ways to tell a story online and convey your messages is through video. Video production and consumption are booming, with over 50% of YouTube and