Social Media

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Instagram Removing Like Count – A Positive Step Forward

From a digital marketing and a travel blogger (I refuse to use the word influencer) perspective, I’m in favour of Instagram removing the Like count from posts. A few months

As Lush UK Ditches Instagram & Social Media, Will Other Brands Follow?

Reaction has been mixed to the news that Lush is going to shut down their social media accounts in the UK, across multiple brands on Facebook, Instagram and Twitter. Fans

We Need To Talk About Influencer Marketing

There’s a lot of frustration being vented towards influencers and influencer marketing at the moment. Some of that frustration is with the sector and its unregulated infancy. Some of the

Fancy A Digital Detox? Try Going Scroll Free In September

The introduction of the iPhone in 2007 sparked a revolution in the way we, as humans, communicate online and with one another. Earlier this month, Apple became the world’s first

Managing Your Own Brand Online

Social media has changed the way we view the world, and the way the world views us. Instagram has become ‘success theatre’, with friends choreographing themselves, sharing their best selfies

Why Google Should Be Part Of Your Social Media Plan. Again.

Poor old Google. There was so much promise when Google+ was released. First defined as a social network, then later as “a social layer across all of Google’s services”, it

Filter Bubbles: Personalisation Gone Too Far?

I first wrote about filter bubbles back in 2012, shortly after discovering a Ted Talk that was done by Eli Pariser (check out the video here). Around that same time,